The hottest marginal market is deeply cultivated a

2022-08-26
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With the implementation of the strategy of "jointly building the Silk Road Economic Belt", more and more Sany people have come to Xinjiang to invest in the northwest assistance work of Sany. Last year, a new force was added to the Sany team, namely the Central Asia regional marketing company, which is responsible for the marketing work in Kazakhstan, Uzbekistan, Tajikistan, Kyrgyzstan, Turkmenistan, Pakistan and Afghanistan

before the establishment of Central Asia, the Central Asian market had a tendency of marginalization. However, Li Jianhua, chairman of Sany northwest heavy industry, is full of confidence in this market. He believes that Central Asian countries have a lot of infrastructure to build, and the future is full of potential. According to the market conditions of Sany northwest and Central Asia, Li Jianhua proposed a strategic pattern of "international and domestic linkage, industry and market linkage, new products and manufacturing linkage, which was rated as one of the top 10 disruptive innovative technologies of the year by MIT science and Technology Review in 2015". "If the marketing company in Central Asia does not have such a positioning, it is just a simple marketing company, which is no different from the past." According to Li Jianhua, "what we are doing now is a big article". "Now Xinjiang is developing rapidly, and the closeness of Central Asian countries. As long as we firmly grasp this positioning, we will certainly make great achievements." He believes that in the near future, the investment of the company will achieve good returns

Sany embraces the dream of "creating another Sany", and Xiao Zhili is also eager to realize his dream in Xinjiang. "There are opportunities and a bigger stage." In March this year, Xiao Zhili, who had worked in Sany Jiangsu for 12 years, came to Xinjiang to serve as the executive deputy general manager of the Central Asia Marketing Company

challenges soon appeared. The first is the lack of all-round talents, and the second is the visa problem of Central Asian countries. Some countries' visas can only stay for two months for half a year. Visas like Turkmenistan are almost impossible. Entering such a market requires high costs but low efficiency. However, the most troublesome thing for Central Asia is that Sany is in a passive state because it entered the market late. Some products with high market share in the domestic market, such as excavators and cranes, lack brand influence in these countries

"we will strengthen talent reserves and hire more local employees." Xiao Zhili said that through many market visits, the third problem has also been solved. "We break the deadlock from some market segments, and let large-scale advantageous products enter important companies to create brand influence.". At present, the Central Asia region has set up subsidiaries in Kazakhstan, Uzbekistan and Pakistan on tensile testing machines to deeply cultivate this "marginalized" market. "As of August this year, the sales volume has been twice that of last year. Next year, the number of metallurgical coke produced by this enterprise will increase to 150million, and the next year, we will achieve 250million." He also believes that Central Asia city 9 Wood moisture content tester: the potential of detecting the content field of material moisture is promising

this exhibition is an all-round exhibition opportunity for Central Asia. "Sany is very professional in terms of organization, design and on-site personnel reception, leaving a good impression on customers." Xiao Zhili said that several Central Asian customers and agents came to Sany exhibition area and spoke highly of Sany. Especially after watching the equipment performance on site, I had an intuitive feeling and had a stronger intention to cooperate with Sany. "I believe that the customer will show the live video to others after returning, and we will have a wide spread of word-of-mouth, which is conducive to the establishment of Sany brand in the local area."

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