The hottest HP launched print 20 strategy

HP launched print 2.0 strategy

there is no doubt that simplifying the queue not only saves maintenance costs, but also improves the quality of service. Peter Godfrey, it infrastructure director of 3M company (3m), said. 3M has reduced the number of printing equipment in the world by 47% after the unified adoption of HP digital multifunction machine and laser printer, saving more than $3million in the United States alone in two years

anlifang (China) Clothing Co., Ltd. (hereinafter referred to as anlifang China), located in Shenzhen, accepted the case of HP's customized overall solution with HP digital multifunction machine as the core. After rebalancing the deployment of printing resources, it effectively changed the chaos of the original printing equipment

obviously, printing service is becoming the new trump card of HP. After Mark Hurd took office as CEO of HP, the whole HP has shifted from hardware LED manufacturers to software and services. As an important HP printing and imaging systems group (IPG) for many years, it has also shifted from selling printing equipment to selling printing services, that is, printing 2.0 strategy

print 2.0 strategy

face up to the fact that the sales of ordinary printers began to decline sharply. HP spent a lot of money to change the business model of its printer department. It no longer emphasizes the small profit and quick turnover of printers, but is committed to letting customers complete more printing through a series of services launched by HP

on August 28, 2007, in New York, HP IPG solemnly brought the print 2.0 strategy to the stage in building 7 of the world trade center, which is close to the ruins of September 11. Vyomesh Joshi, executive vice president in charge of HP's IPG business, said he hoped that HP could further transform from a printing manufacturer to a printing service manufacturer

decades ago, we also believed that printing companies sold some equipment, plus consumables, services and so on. Later, it slowly changed and became the current situation, from selling printers to selling printing services. Ke Yuzhang, executive vice president of Hewlett Packard China and general manager of printing and imaging systems group (IPG) Greater China, said

a few years ago, sharp HP found that the printing market began to be saturated, especially in some mature countries, such as the United States and the West. As HP expected, the demand of the printing market has been at an inflection point since 2007. The revenue of printing manufacturers will mainly depend on the slow upgrading of users

in the current global economic downturn, the soaring prices of energy, food and other bulk commodities have also forced consumers and enterprises to reduce spending, and the office equipment market as a whole is declining. If HP cannot win the support of more users, it will be difficult for HP to quickly receive business results

of course, the launch of HP print 2.0 strategy is mainly due to the rise of an emerging market. The market value of page output is rising from 84 billion in 2005 to 130 billion US dollars in 2010. This is another market with more than 30billion dollars. Josh, vice president of HP, said when releasing the print 2.0 strategy

among them, the growth of several digital output fields is particularly worth looking forward to: such as photo printing services, retail printing kiosk services, high-end multifunctional digital all-in-one machine market, color light printing market/marketing promotional materials market and industrial printing

for more than four years, HP has been paying attention to the industry development trend in the digital transfer of page output, and has established the transformation idea from a printer company to a printing company a few years ago. From 2002 to 2003, the main business of HP IPG was still around the core printing field, plus some photo printing, especially in the home photo printing market. From 2004 to 2005, IPG has begun to enter the market of high-end digital all-in-one machines and copiers. In the fiscal year 2006-2007, IPG added two more important businesses, one of which is enterprise level printing services for large enterprises; Another is digital printing, especially in the commercial market

at the same time, in order to realize the strategic shift of auxiliary business, HP has also carried out a series of mergers and acquisitions. For example, it acquired Snapfish in 2005; In the same year, it also acquired Digo, a digital printing company; 2006 acquisition of Scitex, an ultra wide outdoor advertising printing company; In October, 2007, it acquired two companies related to outdoor printing. Through the acquisition, HP said that it could print any media except water and air (see Table 2)

according to HP's official statement, its printing 2.0 strategy mainly covers three areas: launch a new generation of digital printing platform to improve printing speed and reduce the cost of mass commercial printing; Improve the convenience of network printing; Promote HP digital content creation and distribution platform to all markets

to this end, HP spent $300million to launch a grand marketing campaign worldwide with the theme of "what do you have to say", trying to make every user combine, create and publish their own digital content in a new and interesting way through Internet-based tools. It is said that this is also the largest global interactive marketing activity in HP's history. This time, the theme of HP's advertising is no longer about printers, but about what printers can do

at present, HP has reached an agreement with Microsoft to choose HP Snapfish as the printing tool of Windows Live Spaces. With Snapfish, Windows Live Spaces users can easily print their own and friends' photo albums on spaces; Flickr, a famous image sharing station acquired by Yahoo, also plans to apply HP's tabblo technology to its station later this fall to help members create highly personalized print products such as photo albums, collages and stereoscopic photos

Ke Yuzhang attributed the essence of printing 2.0 to meeting the needs of users to print anytime and anywhere, and HP's strategic focus will be adjusted accordingly, from printer to page, from PC to Internet, to provide more flexible products and services to various customer segments

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